Report – RepTrack AI survey

Australians are turning to artificial intelligence to help them understand their super and prepare for retirement, with new research revealing they’re doing so because they currently can’t access affordable guidance and financial advice from safe and trusted sources.

Research by RepTrak commissioned by the Super Members Council found:

• two-thirds of Australians had either already used AI for super and retirement information – or would consider doing so
• more than one in three Australians have already used tools such as ChatGPT, Gemini and Claude to obtain information about super and retirement
• among those who have used AI, it is most used to learn the basics, ask questions and compare options,
• while more broadly, most Australians expressed concerns about privacy, security and accuracy and would prefer speaking to a human about sensitive personal financial information.

The RepTrak findings suggest Australians are embracing AI as a convenient and accessible source of information but remain cautious about relying on it for major financial decisions.